Global recession: Sony Ericsson to unveil new plans

Posted by Editor in Monday, February 16th, 2009
Categories: Tech News       Tags: , , , ,

Like many other big players of the tech industry, Sony Ericsson is also badlysony-ericsson suffering from worldwide recession, but the company believes that its new strategy would prove quite effective to be on track again.

At Mobile World Congress, the mobile maker has unveiled its new strategy to cope with the worldwide economic gloom. The company describes this strategy as a nice combination of entertainment and communication.

Entertainment Unlimited is the thing that Sony Ericsson is calling it and this is something which can be described as the central part of this new strategy. Sony Ericsson’s bosses were somewhat evasive to provide details of the new strategy in their Press conference at WMC. However, there the company is considering bringing mobile phones with TV and PCs for entertainment content.

The company has announced its Media Go, as a part of this new strategy which is an extended version of its PlayNow Music service. This service will allow users to download to their computers and transfer the download to their Sony Ericsson devices. The company has also announced its W995 Walkman phone that would be show feature length movies.

The users will also be able to transfer other media like photos, music as well as podcasts with this new service. Similarly, users will also be able to sync the music library of their phones automatically.

The company also offered the glimpse of its new high-end touchphone named as the Idou at WMC.

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