Who is there that pays for online video? You are? If you have been doing so, just reckon yourself in the minority, as a survey report suggests that the reason behind online videos’ impressive growth is that these videos are still free and most of people still seem to prefer time-honored TV and movies.

According to this survey, only 31% households (with broadband connections) in Western Europe downloaded stuff like a TV show or a movie from the Internet for free while only 8% paid for some downloads.

John Barrett, director of the research firm, says about the survey: “There are many media companies who want to outpace for-pay offerings with their free offers, but the real problem is to find out what consumers prefer when it comes to watch videos.”

The survey suggests that still nearly 80% consumers pick the traditional route like DVD or TV to watch videos and if online video watching is growing, free offers are the factors behind it.

Written by “Aftab Bashir”

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